Stefanie Marco

Location New York
Bio

Creative Director

Creative Director
Projects
1 Projects

Work History

Editor In Chief / Creative Director
The Sofia TV
Dec 2016 - Present
The Sofia is a provocative invitation to global gentlemen, curated by empowered female creatives and thought leaders who love them.
Founder / Creative Director
Measure
Oct 2009 - Present
Greater New York City Area
• Consulting Brand Director for Scaling Retail, leading marketing, creative and brand communications for fashion designers and emerging technology brands in the fashion industry. • Communications Director and Copy writer for The Scotch Whisky Society's launch to the US • Creative strategist for Nike Day 2017 NYC • Brand strategist for Cornelius and Barnaby Productions • Brand and Marketing lead for HIATUS Tequila launch 2018 • Creative Director Baccarat campaign with musician Justin Gossman and photographer Francois - Xavier Watine 2018
Luxury Editor / Consultant
SUITED Magazine
Mar 2016 - 2017
Greater New York City Area
SUITED is a new biannual fashion and art publication with a singular mission in mind: to celebrate those who have found what they are well-suited for. Our objective is to showcase independent thinkers ardent about creating work that is at once inspired, influential and timeless.
Co Founder/ Brand Director
ABCK Corp
Oct 2010 - 2017
NYC
Stefanie Marco offers 12+ years of expertise in brand creation, spirits and beverage formulation, identity, strategy, positioning, product launch, creative direction, communications, execution and leadership for high-quality producers and products seeking cutting edge campaigns. ABCK offers clients full service spirits marketing, research, development and import/export strategies globally to clients Partida Tequila, Kanon Organic Vodka, Remy-Cointreau, Suntory-Beam International and Cooper Spirits to name a few.
Senior Brand Curator , Evian and Badoit Water North America
Danone
Apr 2015 - Apr 2016
Greater New York City Area
• Lead on Activations for the brand across all channels and media • Developed event and digital strategies for brand reinvention for 2016 • Lead on US events including: US OPEN, Mercedes Fashion Week, Art Basel, Coachella • Partnership curation with: UBER, Alexander Wang, Neuehouse NY, Soho House, Surf Lodge, Steve Aoki, DJ Irie and Goldenvoice • Managed creative agencies for: Digital, PR and Omni Channel Communications
Brand Director
Kanon Organic Vodka
Sep 2009 - Oct 2010
• Lead world's first ever exclusively new media global brand launch campaign for a spirit brand. Awarded 5 Daveys, 1 Awwward and Nominated for 2 Webbys. • Lead the strategic development, creative, implementation and monitoring of the launch and long term strategic creative vision for the Kanon Organic Vodka and Gripsholm Distillery brands • Lead and delivered a full service US Marketing team, US importer, new product packaging, website, campaign, TTB approvals and corporate identity within 9 months. Kanon launched July 2010 • Expanded global brand awareness 3000% + in less than 3 months. Highest traffic peak yielded over 4500 website hits in one day, over 1100 FB followers and over 1800 Twitter followers all generated within this period • Managed annual budget of $1.3m and successfully kept A&P spend within established limits while performing analysis to insure expenditures provide acceptable ROI • Initiated partnered outreach and account placements with influential bloggers, the Morgan’s Hotels, Soho and Tribeca Grand Hotels, The Standard and others, personally opening 20+ influential accounts in NYC within the first month and gaining instant global attention • Lead co branding program features with Opening Ceremony, Chloe Sevigny, SPIN Magazine, Grand Life, Refinery 29, Casey Neistat (HBO), Pamela Love (designer), Saturdays (surf retailers), The Rapture (band), Merlin Bronques (Last Night's Party), Facehunter, Lesley Arfin(GIRLS), Brian Boy, Pinky Carnage (VICE) and White Lightening (blogger) and many others which raised online brand awareness by a minimum of 15% per program • Initiated the first ever spirits packaging partnership for fashion brand Opening Ceremony fashion brand to create the Kanon 2010-11 VAP • Creative lead to a network high traffic bloggers, designers, film makers and tastemakers • Launched (2) Major US Markets NY and CA within 3 months of product launch
Brand Manager / US Mixologist
Moet Hennessy USA
May 2008 - Aug 2009
Belvedere Vodka
Director of National Accounts and Mixology
Stirrings
Aug 2005 - Sep 2008
Assistant General Manager
Grand Hospitality Inc
Jan 2003 - Feb 2004
Greater New York City Area
Lead 3 new concept launches and hospitality for Soho Grand and Tribeca Grand Hotels
Manager
THE GOTHAM CITY RESTAURANT GROUP
Jan 1997 - Feb 2003
Launched new concept the World Room and oversaw all operations for one of the top 50 highest volume restaurants in America, The Coffee Shop in Union Square, NYC
Brand Ambassador, Allied Domecq Spirits
ENTERTAINMENT MARKETING INCORPORATED
Jan 2000 - Jan 2002
Produced and Strategized Sauza Tequila, Kahlua, Stolischnaya & Beefeater Experiential Marketing Programs for the US
Marketing Director
The Cutting Room Studios
Apr 1999 - Feb 2001
Greater New York City Area
• Led all Marketing and Communications for this NYC Legendary recording studio • Increased visibility over 300% in 1 year by creating PR and Media outreach and sourcing RIAA awards • Worked with producer Just Blaze assisting his sessions and publicizing his work • Worked with artists Jay Z, Saul Williams, Talib Kweli, Black Eyed Peas, Paul Oakenfold, Pharoah Monch, Red Hot Chili Peppers to name a few.

Education

New York University
1995 - 1998
St. John's University
1994 - 1995

Skills