Stevie Chong

Location New York

PR | Fashion Relations at Bumble and bumble

Fashion Designer Fashion Hair Stylist Fashion Stylist
0 Projects

Work History

Director of PR and Influencer Strategy
Kate Somerville Skincare, LLC
Jun 2019 - Present
Greater Los Angeles Area
Director of Public Relations
Glow Recipe
Jan 2019 - May 2019
Greater New York City Area
Senior PR Manager
Glow Recipe
Dec 2017 - Jan 2019
Greater New York City Area
Freelance PR Consultant
KFD Public Relations
Nov 2017 - Dec 2017
Greater New York City Area
Communications and Marketing Manager
Jennifer Behr
Feb 2017 - Nov 2017
Greater New York City Area
• Implemented social media and digital strategy with a focus on increasing e-commerce business • Secured full features and key placements with beauty and fashion media for both Jennifer Behr designer and product • Monitored Google Analytics to identify key channels driving new sessions to • Managed and produced campaign shoots, overseeing casting and booking team • Worked with celebrity fashion stylists and hairstylists to land organic red carpet placements, including award season and fashion events like Met Gala • Built influencer strategy for both fashion and bridal category
Associate, Global Communications and Fashion Relations
Bumble and bumble
Jan 2014 - Feb 2017
Greater New York City Area
• Spearhead all press, blogger and influencer strategies, expanding product and company recognition • Secure features in print and digital publications for the brand and artists such as Global Artistic Director Laurent Philippon and other key editorial hairstylists • Compile quarterly press and social reports for Estee Lauder Companies Board of Directors • Manage social media platforms and implement social strategies, working with creative department to secure compelling content • Provide social content and strategy direction for UK, EMEA and regional markets, aligning with NA and international timelines • Work with VP of Global Communications and Fashion Relations and Director of Global Communications to identify trends and develop innovative PR and influencer strategies • Oversee department’s global and national budget for fashion week, local and national press events, and entertainment expenses • Establish long-term objectives aligned with marketing, e-commerce and sales calendars • Cultivate relationships with industry talent in styling, photography, makeup and modeling fields • Oversee RSVP’s and host editors/influencers for 20+ shows during NYFW and NYFW: Men’s; liaise with UK PR team for LFW and Paris agency for PFW • Manage Global Communications Coordinator and Internship programs
Account Executive, Sales/Major Stores
Tadashi Shoji
Apr 2013 - Jan 2014
Greater New York City Area
• Developed working relationships with major retail stores including Neiman Marcus, Nordstrom, Bloomingdale’s, Saks 5th Ave, Lord & Taylor and Macy’s • Coordinated with PR Director based in LA and trafficked samples to NYC-based stylists and editors, serving as the first point of contact in the NY showroom • Managed all trade show and market preparations including line sheets, supplies, calendar appointments and setup • Planned and executed events in New York including holiday parties, NYFW wrap-up party, high profile dinners and entertainment outings for buyers • Casted and styled showroom models for market appointments
Private Events
Aug 2011 - Mar 2013
Greater New York City Area
• Conducted tours of private dining space with planners and potential clients • Coordinated all amenities and accommodations during events • Oversaw administrative functions such as sending reports, invoices and employee updates to the Korea Flagship
Assistant, International Public Relations
Tiffany & Co.
Sep 2010 - Apr 2011
Greater New York City Area
• Coordinated photo shoots/merchandise pulls for all international publications, working directly with editors and stylists • Compiled press reports of international placements, managing agency reporting in international markets • Led multiple projects and initiatives on behalf of the International Media Relations group
Client Services & Merchandise Specialist
Bergdorf Goodman
Greater New York City Area
¦ Provided inventory, SKU, and price information to store associates requiring support. ¦ Provided professional and excellent service to BG clients. ¦ Handled all cash related transactions such as returns, advances, credit payments and inquiries. ¦ Directed all incoming calls for the Buying and PR/Advertising Offices.


Bachelor of Science in Business Administration
Roosevelt University
2007 - 2010
University of Washington
2005 - 2007