Thea Landehagen Gulbrandsen

Location New York

Senior Digital Manager

Marketing Executive PR
5 Projects

Work History

Director of Social Strategy
Mass Appeal
May 2019 - Present
Greater New York City Area
Program Director
Mass Appeal
Sep 2018 - May 2019
Greater New York City Area
• Run an editorial & social program for Google. • Lead development & implementation of social media strategies. • Ideate & write pitch decks for new potential clients.
Senior Digital Manager
Nike Communications, Inc.
Sep 2017 - Aug 2018
Greater New York City Area
• Digital account lead for luxury brands such as Grey Goose, Dewar's Scotch Whisky, Cooper & Thief, Swarovski, and Montblanc.
Digital Marketing, Consultant
Aronis Group
May 2017 - Nov 2017
Greater New York City Area
• Implemented social media strategy for Sheik 'n' Beik, The Revery, and Halcyon.
Business Development, Consultant
Jul 2016 - Nov 2017
Greater New York City Area
• Leveraged my extensive network within the music industry to secure new clients in Scandinavia, U.K., and the U.S. • Provided creative input to maximize the effect of influencer campaigns.
Music Marketing, Consultant
Point Records
Oct 2016 - Sep 2017
Los Angeles / New York City
Project Manager, Freelance
Mass Appeal
Jul 2017 - Aug 2017
Greater New York City Area
• Spearheaded the execution of an influencer program supporting Google's first ever homepage Hip Hop Doodle.
Marketing Strategist, Freelance
MATTE Projects
Nov 2016 - Apr 2017
Greater New York City Area
• Developed marketing strategies for MATTE owned events such as A Party, BLACK Mexico City, and BLACK NYC. • Ideated experiential brand activations to secure partners and sponsors.
Demo Jurist
2013 - Feb 2017
Oslo Area, Norway
• Member of the expertise jury responsible for selecting the twenty most promising demo artists to showcase at the by:Larm festival - the Scandinavian equivalent to SXSW.
Relocation Program, "Bakkekontakt"
Music Norway
Oct 2015 - Dec 2015
Greater New York City Area
• Three months relocation program to New York City supported by Music Norway - the Norwegian music industry's export facilitator and promotional organization. • Networked and solidified expansion opportunities for Scandinavian musicians into the U.S. music market.
Promotion Manager
Universal Music Group
Jan 2014 - Oct 2015
Oslo Area, Norway
• Spearheaded PR and marketing strategies tailored to each of Universal Music Norway’s domestic releases, playing a critical role in the successes of artists such as Broiler and OnklP & De Fjerne Slektningene. • Planned and executed promotional concerts and live events partnering with media, accompanied by engaging social media content. • Built, strengthened, and maintained key relations with media, artists, managers, and agents.
Radio Promotion Manager
Universal Music Group
Jun 2011 - Jan 2014
Oslo, Norway
• Secured radio coverage for Universal Music Norway. • Developed and executed promotion strategies for some of the biggest domestic and international artists in the Norwegian market. • Initiated promotional events for artists in partnership with radio stations.
Assistant General Manager
Eccentric Music
Feb 2010 - Jun 2011
Oslo, Norway
• Assisted in day-to-day management of operations and coordinated projects. • Collaborated with General Manager to develop talent and to devise release strategies for our artists. • Curated and booked artists for festivals, including Hafslund’s Environmental Festival for Children in 2011. • Worked full-time while attending business school full-time to complement academic learning with hands-on business experience.
Store Manager
Aug 2007 - Aug 2009
Ski Storsenter, Norway
• Store Manager for VOLT. VOLT is a part of the Varner Group and one of Scandinavia's leading multi-brand fashion stores for men.


Bachelor’s Degree
BI Norwegian Business School
2009 - 2012