Tyler Thoreson

Location New York
Bio

Editor in Chief, RL

Creative Director Writer Fashion Designer
Projects
0 Projects

Work History

VP / Editor-in-Chief of Digital
Ralph Lauren
Jun 2014 - Present
Großraum New York City und Umgebung
Responsible for editorial direction, brand voice, content development, and marketing copy needs for the Ralph Lauren global digital organization, as well as developing creative concepts, stories, and experiences that support key brand and digital commerce business objectives. * Lead editorial team, including editors of RL Magazine, and product copy team. * Work with senior stakeholders in marketing, merchandising, and creative to develop and align content for seasonal brand and commerce initiatives across all channels. * Oversee copy across all digital touchpoints, including display, social, and email. * Work closely with leadership team to define and execute on seasonal content strategy. * Senior editorial leader on key corporate initiatives across multiple channels, including digital, print, and video.
VP of Editorial, Creative and Customer Experience, Men's and Home
Gilt Groupe
Aug 2013 - Jun 2014
Großraum New York City und Umgebung
VP of Men's Editorial, Creative and Customer Experience
Gilt Groupe
May 2012 - Aug 2013
Großraum New York City und Umgebung
Head of Men's Editorial and Creative
Gilt Groupe
Dec 2010 - May 2012
Editorial Director, Gilt MAN
Gilt Groupe
Jun 2010 - Nov 2010
Managing Editor, Observer Digital/VSL
New York Observer
Feb 2010 - May 2010
Lead editor for The New York Observer's website, observer.com, as well as the Webby Award-winning Very Short List email newsletter.
Contributor, NYTimes.com
The New York Times
Nov 2009 - Jan 2010
Executive Editor, Men.Style.com
Conde Nast
Oct 2004 - Oct 2009
• Assigned and edited all content leading up to Jan. 2005 launch, including style, travel, and pop culture features; gear guides; and daily news stories, as well as weekly and daily newsletters. • Managed six member editorial team; oversaw conception and publication of all content, including "Material Interest" blog (12-15 posts per day), three editorial features per week, and biweekly video segments. • Spearheaded video strategy, creating several regular series, including “In the Closet” and “Obsessives,” which was nominated for a 2009 New York Emmy award. • Consistently surpassed key traffic goals by 25-190%. (As of summer 2009, the site averaged 3.1MM uniques and more than 45MM page views per month.) • Liased with key advertisers; oversaw conception and creation of compelling advertorial content (e.g. "Milestones in Manhood," pegged to the 40th anniversary of the Omega Moon Watch). • Nationally recognized expert on style, tech, and lifestyle trends; provided regular commentary and style advice on national TV (“The Today Show,” “The Early Show,” ESPN, Fox News, CNN), and in print (The Wall Street Journal, USA Today). • Conceived and edited annual "Women of Fashion" feature; liased with 2009 party co-host Kanye West. • Cast, with Simon Doonan and Bethenny Frankel, in the pilot for the Bravo talk show “Fashionality.” • Site awards include 2007 MIN Best of the Web award for design, as well as a nomination for the American Society of Magazine Editors 2006 General Excellence Online award.
Editor, The Daily (U.S. Open Edition)
IMG
Aug 2004 - Sep 2004
Assigned and edited all stories for special U.S. Open-themed edition of the IMG fashion publication, sponsored by Evian.
Programming Director, AOL Movies
AOL
Sep 2001 - Sep 2003
• Oversaw all movie content across the AOL network of brands. • Managed a team of seven editors, project managers, and producers. • Devised and executed online content strategies; developed sponsored franchise programming features.
Executive Editor, Moviefone.com
AOL
Sep 2000 - Sep 2001
• Managed five member editorial team. • Implemented expanded editorial strategy, creating vastly increased advertising opportunities and exponential traffic growth (from 2MM to 5MM unique users in 18 months).
Programming Manager, Entertainment, Games, Local
Netscape
Feb 2000 - Sep 2000
Devised and executed on strategy to transform Netcape.com from a Web portal into a fun and useful editorially-driven site.
Editor, Just Go! Twin Cities, National Editor, Just Go!
Knight Ridder Digital
Oct 1998 - Feb 2000
Created special online packages to complement print content. Conceptualized and launched entertainment news mini-site utilized by other Just Go! sites. Promoted National Editor for network of 27 local guides.

Education

Bachelor of Arts (BA)
Duke University

Skills