Will Albrecht

Location New York

Senior Copywriter at McCann Worldgroup

Writer Copywriter
4 Projects

Work History

Senior Copywriter
McCann Worldgroup
Aug 2019 – Present
Young & Rubicam
Aug 2018 – Aug 2019
Greater New York City Area
Freelance Copywriter
Young & Rubicam
Jan 2018 – Aug 2018
Freelance Video Producer/Animator
Jul 2017 – Sep 2017
Story boarded, animated, edited and provided voice over for their promotional video
Mar 2016 – Sep 2017
Greater New York City Area
Built new website and blog (copy, UX, art direction); Pitched original articles for weekly newsletter and scripts for marketing videos Created company/brand voice and ensured consistency across channels (blog, website, social media, sales and marketing) Worked cross-functionally and managed junior staff to conduct competitor audits and develop data-driven marketing/client facing collateral
Freelance Copywriter
Love Advertising
May 2014 – May 2016
Houston, Texas Area
Wrote freelance radio, TV, and print ad copy as well as contributed to campaign concept development primarily for Gallery Furniture in Houston.
Assistant, Communications Planning
May 2014 – Nov 2015
Greater New York City Area
Identified key digital audiences and managed media buying for 5+ clients (Dow Jones, New Belgium Brewery, Seiko, Norwegian Air, Bare Essentials) Developed targeted media plans to maximize efficacy of placed media ads
Content Intern
Malone Media Group
May 2013 – Sep 2013
Pitched, wrote, and managed SEO for several blog articles for 5 diverse clients
Copywriter Intern
Simply 7 Snacks
May 2011 – Sep 2011
Created and provided weekly updates for Simply 7's blog


Bachelor of Business Administration (BBA)
Texas A&M University
2010 – 2014